The Mascots For Car Insurance
Lately, car insurance companies do not cease to surprise, the latest fashion is to create your pets. I imagine that the goal is to reach a younger market segment, trying to give a new breath to the image would be, we have always had car insurance. Obviously, insurers are more interested in giving this more youthful image, the companies selling car insurance direct online, and that nearly 60% of Internet users are under 35 years and are therefore the target market niche.
The engine of this zoo, was Genesis, which began life with Snoopy, but when it was acquired by Liberty Group at MetLife, the image had to leave the group and in February 2004, I think a hedgehog Rizo, insurance-car “I always genque surprised, because whenever I see this animal, I think of a puncture by running over a hedgehog, but good is a personal impression.
Another that has been pointed to the car, is the newcomer Balumba market, has selected a centipede, insurance-car-balque is certainly curious, but in an advertisement for Donettes, or something, get a cartoon, I very reminiscent of the centipede, and the poor, just crushed by a pack of Donettes (I have already charged with two pets, crushing them in a moment)
As you can see, all insurers that I have mentioned so far are car insurance, and are of direct sales (the truth is that I have visited fenixdirecto and regal, but it has nothing remarkable, in fact, while all I have mentioned so far, the image came to me without having to search at any time, I was able to join these companies direct car insurance, with a specific image) Finally, this team has added a mutual, Pelayo, whose main sales are car insurance, in its campaign to promote its new product, which is using a pink elefente (on their website does not have the image) and is also using the time series more famous for its advertising, CSI (STOCK REPLACEMENT CAR). The truth is that in this case, unlike the other two, provided I have the impression, that the elephant will crush the car.
