AA Car Insurance

Zenithmedia media agency has been selected to design the strategy of media advertising and manage these advertising expenditures from the insurance company belonging to Genesis Liberty Group Insurance. The decision was taken following a contest that has lasted more than three months. In a first stage, the poster called 10 media agencies, of which only five were invited to develop a strategic recommendation for the 3 marks that comprise the group Genesis, Liberty Insurance and Regal. Finally it was decided that Genesis would be managed by Zenithmedia. Read the rest of this entry »

Liberty Insurance Group (Liberty Insurance, Genesis and Regal) achieved a gross profit of 32.3 million euros in the first six months of the year, representing a 22.17% less due to the declining value of the investments as result of rising interest rates, the organization reported today. Read the rest of this entry »