Bentley away from Rolls-Royce and becomes more dynamic
Bentley, luxury firm belonging to the Volkswagen Group, has announced their new paths for the coming years. Submit a new car every 18 months, and now focus more sporty style to differentiate themselves from Rolls-Royce.
As if it were a tacit agreement, customers of the highest range of cars will be allocated as follows: The good that has carried with driver, in a small limousine, he shall inform Rolls-Royce, while the more hedonistic rich man would prefer to go to Bentley, who will provide you with greater joy at the wheel. Of course, both British companies continue to do both sporting executive saloon, but that is the new approach. Maybach will have to fight for a place, but has emerged as the most balanced.
Never one such luxury brand has been so dynamic in its presentation as it will be Bentley from here onwards. The manufacturer of rolling palaces, through his spokesman and director of business strategy, Richard Leopold, is pleased to announce that it will have a new model every 18 months.
This is because much of their new customers live in China, Malaysia and Middle East, those who enjoy customizing cars like Americans or Europeans, but easily get bored of the same models. Also, buy it right out no matter what.
Of course, not the first brand to read this scene, because something similar is happening with Ferrari or Lamborghini (also from VW), and even more mundane brands like Mercedes-Benz.
Of course, taking both strategies could determine Bentley’s efforts will focus on sports coupes and convertibles, leaving aside some famous saloons. As an antithesis to this, but in order to increase the number of units sold in the world, there will be a Bentley SUV that is anticipated with a shooting brake, which is sure to be a favorite among Russian magnates and the Third World.
